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Course Information

MARKETING MANAGEMENT (MRKT 6301)

Term: 2014-2015 - November - February

Faculty

There is not currently a faculty member for this course

Schedule

Mon-Thu, 12:00 AM - 12:00 PM (10/26/2015 - 12/20/2015) Location: ONLIN ONLIN ONLIN

Description

Students gain the knowledge and skills necessary to understanding the critical role of marketing in successful organizations. Topics include segmentation analysis, target markets, positioning, marketing mix elements, supply chain, marketing communication and pricing.