MARKETING MANAGEMENT (MRKT 6301)
Term: 2015 - 2016 - September-December
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Thu, 12:00 AM - 12:00 PM (10/26/2015 - 12/18/2015) Location: ONLIN ONLIN ONLIN
Description
Students gain the knowledge and skills necessary to understanding the critical role of marketing in successful organizations. Topics include segmentation analysis, target markets, positioning, marketing mix elements, supply chain, marketing communication and pricing.