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Course Information

MARKETING MANAGEMENT (MRKT 6301)

Term: 2015 - 2016 - July-October

Faculty

Charles David LittleShow MyInfo popup for Charles David Little
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Gery C Hochanadel IIShow MyInfo popup for Gery C Hochanadel II
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Janell GibsonShow MyInfo popup for Janell Gibson
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Schedule

Mon-Thu, 12:00 AM - 12:00 PM (6/27/2016 - 8/21/2016) Location: ONLN ONLN ONLN

Description

Students gain the knowledge and skills necessary to understanding the critical role of marketing in successful organizations. Topics include segmentation analysis, target markets, positioning, marketing mix elements, supply chain, marketing communication and pricing.